Use of geotargeting
Geortargeting for the cover flap of WirtschaftsWoche.
Ever heard of geotargeting? Yeah, sure! By the way, we also "build" this hack into our print products. One example of this is the personalized flaps (envelopes for envelopes) that we generate and print for WirtschaftsWoche.
The gimmick is this: In the front-page advertisement for a well-known car manufacturer, the address of a suitable car dealership near the recipient is entered using geotargeting. This means that the recipient not only receives the contact data for some head office, but also has direct contact data in his or her vicinity.